Transforming Individual Action into Collective Impact
The systematic approach that transforms how teams engage, communities thrive, and cultures evolve. Licensed globally by leaders who demand proven results, not just good intentions.
What can you do when your people are going through the motions and your vision won’t catch?
Do The Thing provides every step to empower your people, help them bond through meaningful action, and turn shared goals into a movement that grows beyond you. Community in action!
“Every time you have a new goal, find a different group of people who share that same goal.”
—Stacey Lauren
The Do The Thing Methodology
Four interconnected systems that transform individual participation into self-sustaining movements and thriving communities.
My People Party™
Gather and Connect Your People
The fun, strategic system to find your people, get them in one place, and discover what they actually want. More than networking – it’s the fastest audience building and market research tool that works without ads, luck, or a huge following to start with.
Result: Connected communities & validated direction
Do The Thing Challenge™
Turn Participants Into Leaders and Advocates
The 17-day activator that transforms scattered individuals into a unified, action-taking community. This highly specialized challenge formula unlocks individual potential and sparks movements through proven engagement protocols that create lasting change.
Result: Maximum engagement & transformational momentum in just 17 days
Comfort Circle Framework™
Spark Unstoppable, Step-By-Step Action
The progressive development framework that meets people where they are and guides them step-by-step from participation to leadership, through group momentum. This strategic system identifies readiness and creates natural pathways for members to advance through increasing levels of engagement and responsibility.
Result: Natural leadership development & progressive engagement
Sustainable Impact
Monetize or Fundraise Easily
The natural monetization and contribution system that emerges when individuals, organizations, and movements experience genuine value through collective action. When people transform together in groups, they become invested stakeholders rather than passive consumers, naturally seeking deeper ways to contribute and engage.
Result: Sustainable growth, deep investment & lasting relationships
Do The Thing® isn’t just another engagement strategy. It’s grounded in decades of research from social psychology, behavioral economics, and community development theory.
Our methodology leverages proven principles of social identity, collective efficacy, and positive psychology to create movements that sustain themselves and grow organically.
Social Identity Theory: People act when they see themselves as part of something larger
Collective Efficacy: Shared belief in group capability drives sustained action
Progressive Engagement: Comfort Circles create natural leadership development
Built on Connection Science
Completion Rate
Lasting Culture
The Do The Thing Formula
From paralysis to progress through micro-actions & group momentum
The I’M GAME methodology helps people take action on the things they want through the power of GROUP transformation. This systematic approach transforms individual participation into collective momentum by moving people from paralysis in a GROUP setting – creating the safe space, vulnerability, and community support that makes lasting change possible.
I – Identify the Why
Know your why and actually do the work to clarify it. It’s not enough to think you know it – you have to actively identify and connect with your deeper purpose.
M – Mindset
What are your excuses and how you’ll overcome them? Make it fun (if it’s not fun, find a way). Remember it doesn’t have to be forever.
G – Goals
The goal is the dare – quick actions you can do right now. Have a rough draft goal if you’re not sure, then use micro-actions to get there step by step.
A – Accountability
Social accountability works best. Proclaim it to the world. Most people need external support rather than relying on internal motivation alone.
M – My People
Not just like-minded people, but people doing the SAME thing as you. Same goals, same interests, working toward it together. “All ships lift up.”
E – Educate
Learn from others AND teach others. You only need to be 2-3 days ahead to help someone. Teaching gives contribution and purpose that fuels momentum.
Proven Across Industries
Where Do The Thing Creates Impact
From Fortune 500 companies to educational institutions, nonprofits to startups – see how organizations leverage collective action for transformational results.
Companies & Teams
Build the culture and leadership your organization has been missing.
Individual potential flourishes while collective accountability drives results. Watch as natural leaders emerge and team culture shifts from compliance to ownership and disengagement to excitement.
Startups & Growth
Early-stage companies need rapid momentum across multiple fronts.
Shared experiences create passionate early adopters, organic word-of-mouth marketing, and communities willing to invest in your success. Turn your vision into their mission from day one.
Education & Learning
Students thrive when education becomes experiential and collective.
Build genuine classroom community and transform passive learners into active participants. Drive effortless fundraising through community participation.
Nonprofits & Causes
When people experience shared purpose through collective action, they become your most powerful advocates.
Create deep ownership of your cause while building the loyal community and sustainable funding that mission-driven work requires.
Entrepreneurs & Thought Leaders
Your message deserves more than likes and comments.
Create communities where your wisdom becomes lived experience through shared goals and mutual support. Watch as participants embody your teachings, achieve goals they never imagined, and spread your impact exponentially.
Recovery & Support Groups
Individual transformation happens faster when supported by others.
Build the accountability, motivation, and genuine connections that help people achieve personal breakthroughs. Give a sense of purpose larger than personal problems, and watch individuals transcend old habits.
Sustainable Impact & Growth
When individuals, organizations, and movements experience genuine value through collective action in group settings, sustainable contribution and investment naturally emerge.
Individual Contributors
Personal transformation creates natural desire to invest more deeply in the community and methodology that delivered results.
Organizational Investment
Companies experiencing cultural transformation invest in scaling the methodology across teams, departments, and initiatives.
Movement Funding
Successful movements generate passionate supporters who contribute resources, time, and influence to expand impact globally.
George Makrinos
Deep Storywork
“You’ll be shocked by all the things you’ll learn about your own expertise through Do The Thing. You’ll get to know your audience, create a feedback loop, discover what they’re looking for, and get your brand out there. We’re clearly seeing the challenge is changing lives.”
License Do The Thing for Your Organization
License Do The Thing for your team, students, or audience—or join a challenge to see how shared experience unlocks potential you never knew existed.
Individual
Challenge License
Perfect for coaches, consultants, and thought leaders ready to transform their audience into a thriving community.
Most popular
Organizational License
For companies, educational institutions, and nonprofits ready to revolutionize their culture and engagement.
Enterprise
Enterprise Partnership
Strategic partnership for large organizations ready to scale collective action across multiple teams and initiatives.
Your go-to formula to build culture, empower action, and spark commitment to a vision that reaches far beyond you.
License Do The Thing for your organization or try a challenge to experience how collective action changes everything.
